How to Become a Brand of Choice

May 15, 2017

Mediocre brands are rarely the talk of the town. People take time only to praise the incredible and warn against the incredibly bad. So what’s a brand to do?

Become a Brand of Choice

Unfortunately for customers, remark-ability isn’t the norm. Fortunately for brands, remark-ability isn’t complicated–and it will make you a brand of choice.

The simplicity of it all:

  • When you provide remarkable customer service, people feel valued.
  • When people feel valued, they remember your brand.
  • When people remember your brand, they choose your products and services.

The X Factor

Every company is obligated to deliver what they’ve promised. This isn’t remarkable. It’s expected. So how do you provide remark-ability?

Surprise and delight is the X Factor of business, and it means going above what’s promised to deliver an unexpectedly, delightful experience.

How to Surprise and Delight

Elevate Gear is now live! Our delivery process could be as simple as finding an empty box, slapping on a shipping label, and calling it a day. But how would this make us a brand of choice?

Instead, we’ve designed custom packaging that, in addition to a clean look, creates a surprise and delight moment for each customer.

Why Surprise and Delight?

It’s a simple and effective way to:

  • Make customers feel valued
  • Provide memorable service
  • Become a brand of choice

How can you provide remark-ability and become a brand of choice?

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