Three events. One iconic brand. A partnership built on the conviction that winning in the community matters just as much as winning on the scoreboard.
The Atlanta Falcons don’t just play in Atlanta — they invest in it. Through community service, inspirational school appearances, shelter outreach, and fan experiences that make loyal supporters feel genuinely seen, the Falcons have built something that extends well beyond the field.
As an Atlanta-based team ourselves, partnering with the Falcons wasn’t just a professional milestone — it was personal. Over the course of three events in late 2018, Elevate worked alongside the Falcons’ Community Relations and Fan Experience teams to bring three very different experiences to life — each one unified by the same goal: make people feel like the hero.
Three events. Three completely different audiences. One consistent standard.
Serve a marquee Atlanta brand across three distinct events — a shelter dinner, a black-tie community honors ceremony, and a fan experience activation — each requiring a completely different tone, format, and approach, all under the Falcons name.
We led with our core strategy: Who Is the Hero. Whether the hero was a shelter resident deserving a night of joy, a Falcons player being recognized for community impact, or a season ticket holder who hadn’t missed a game — every element of every event was designed to make that person feel it.
Across three events, Elevate provided full hosting, production, logistics, media, and on-the-ground execution.
A human tunnel into a Thanksgiving dinner. A dance contest that lit up a shelter dining room. An on-stage interview with the owner of an NFL franchise. Fans stepping onto the field before kickoff, swag bags in hand.
Three events that couldn’t have been more different — and every single one of them landed. The smiles, the comments, and the genuine excitement for the Falcons brand coming out of each event are exactly why we do what we do.
Being trusted to represent the Atlanta Falcons — our home team — across community, honors, and fan experiences in a single month was a privilege we don’t take lightly. And we’d do it again in a heartbeat.
Elevate teamed up with the Atlanta Falcons to produce and host two Thanksgiving Dinner experiences for residents of Atlanta Mission's women's and men's shelters. Guests were welcomed through a human tunnel with music and lights, treated to an evening of phenomenal food, laughter, and a dance contest that had the whole room going. The goal was simple and non-negotiable: make every resident feel seen, heard, celebrated, and worthy of a remarkable night.
A formal celebration recognizing Falcons players and staff for their impact within the Atlanta community. Elevate emceed the full evening, managed lead logistics, ran sound, and captured media throughout — including a live interview with Arthur Blank conducted on stage. Professional and polished, but never stiff.
Partnering with the Falcons Fan Experience team and local production company Orchestrate, Elevate helped activate new and existing experiences for season ticket members — surprising fans in their seats with Falcons Swag Bags, leading two exclusive on-field experiences before kickoff, and distributing special pins to season ticket holders with perfect game attendance.
Whether you’re planning for 50 or 5,000, we design, plan, and produce events that people actually remember.
We design, plan and produce remarkable experiences so people adn teams thrive.