Elevate + Orange Conference

The Orange Conference — a multi-year partnership bringing professional joy, high-energy hosting, and genuine human connection to thousands of conference attendees before the main event even begins.

The Partnership

The Experience Starts Outside

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Orange is an organization passionate about helping families connect — through curriculum, events, and leadership resources that equip leaders making an impact on families around the globe. The annual Orange Conference in Atlanta is the centerpiece of that work: a large-scale gathering of community leaders, educators, and family advocates who come together each year to learn, connect, and be inspired.

Elevate’s role? Everything that happens before they walk through the doors.

For the past several years, Elevate has partnered with Orange to create the pre-conference experience — the atmosphere, the energy, and the intentional fun that sets the tone for everything that follows inside. From hosting hip-hop dance parties for hundreds of attendees to running adult-sized tricycle races to lip-sync battles to friendly competitions between total strangers, our team makes sure every guest arrives at their seat full of anticipation and already feeling like part of something special.

Every greeting is personal. Every high-five is real. Every moment is designed to make the Orange brand shine before Orange’s own team takes the stage.

WHY ELEVATE

Professional Joy. That's the Term We Use.

At Elevate, professional joy means bringing genuine enthusiasm and warmth to every interaction — not performance, not crowd management, but real human connection at scale.

The Challenge

Create a pre-conference experience worthy of the Orange brand — one that welcomed thousands of attendees personally and warmly, built anticipation for the content ahead, and gave people a chance to connect with each other before the programming even began.

Our Approach

We designed and ran a different set of activations each year — hip-hop concerts, dance battles, tricycle races, lip-sync competitions, personalized greetings — always with the Orange name as top priority. Our emcees don’t just entertain a crowd. They make each individual in that crowd feel seen, welcomed, and excited for what’s coming.

WHAT WORKED

Thousands of Strangers. One Community. Before the First Session Even Starts.

The Orange Conference brings together leaders from around the globe — people who arrive as strangers and leave as community. Elevate’s job is to accelerate that process before the doors open.

When a lip-sync battle breaks out between two people who met five minutes ago, or a hip-hop dance party pulls a hundred attendees into the same circle, or a personal greeting from an emcee makes someone feel genuinely welcomed in a crowd of thousands — that’s professional joy doing exactly what it’s supposed to do.

This is a partnership we look forward to every single year. The intentional moments, the unique dialogue, and the genuine fun that happens outside the Orange Conference before the programming begins is some of our favorite work — and it shows.

  • Coordinated with the Orange team on goals, theme, and pre-conference flow for each year
  • Designed a fresh set of custom activations suited to the conference audience
  • Sourced and prepared all production equipment for outdoor activations
  • Built the pre-conference run of show and timing for each event day
  • Full equipment setup before attendee arrival each morning
  • Personally welcomed every guest with greetings, smiles, and high fives
  • Hosted dance parties, lip-sync battles, tricycle races, and custom activations
  • Made campus announcements to help attendees navigate the conference
  • Maintained high energy and genuine connection throughout the full pre-conference window each day
START THE CONVERSATION

You have a vision. We have the team to pull it off.

Whether you’re planning for 50 or 5,000, we design, plan, and produce events that people actually remember.

We design, plan and produce remarkable experiences so people adn teams thrive.