Live with PAC — a company-wide fiscal year kickoff for 100 in-person staff and PAC communities across the country, designed to make everyone watching feel like they were right there in the room.
Preferred Apartment Communities has been growing fast — apartment communities across the country, a home office team, and thousands of employees spread across every location. Live with PAC is how they bring it all together: an annual fiscal year kickoff that shares real-time numbers, company updates, and the current state of PAC with the entire organization at once.
Typically, that kind of information stays in the home office. Not at Live with PAC.
This was Elevate’s third year producing and hosting the event — and each year, the experience has evolved. One hundred home office staff and the Board of Directors gathered in person, while PAC communities across the country tuned in via live stream. An Elevate team member managed the live chat feature throughout, bringing remote team members into the conversation in real time through texted questions and interactions.
The goal was simple and ambitious: make everyone watching from their apartment community feel like they were sitting in the room.
By year three, Elevate’s role at Live with PAC had grown beyond hosting — we were shaping the format of the event itself.
Transform a company-wide update meeting — historically a single person delivering information to a room — into a genuine two-way conversation that engaged both the in-person audience and thousands of team members watching live across the country, without losing the substance of the updates being shared.
We came in as the lighthouse — taking creative control at key moments through the run of show, music curation, and crowd interaction timing. We suggested shifting the format from a top-down update to a company-wide conversation, and PAC listened. The quality of the event changed measurably from year one to year two as a result. By year three, that foundation was fully in place.
Four Elevate team members working alongside four production partners and eight PAC team members to deliver a live event and nationwide stream simultaneously.
For the first time, PAC team members across the country didn’t have to wait for a follow-up email to learn how the company was doing. They heard it live, in the same moment as the people sitting in the room — and they got to be part of the conversation while it happened.
That shift — from information delivery to genuine company dialogue — is what made this event matter. And it happened because PAC was willing to listen to a simple suggestion and change the format.
The board member whose favorite song played mid-event probably didn’t mind either.
Whether you’re planning for 50 or 5,000, we design, plan, and produce events that people actually remember.
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