Why a Keep it Fresh Strategy matters to your business

Jun 30, 2017

The best companies recognize the importance of a forward-thinking approach and are the first to bring new, fresh ideas to life. So how do companies like Nike, a leading brand for athletes, and Coca-Cola, the most well-known brand in the world, become the best in business?

The Keep it Fresh Strategy

Creativity and innovation are key ingredients to becoming a top brand. The most successful companies lead the charge, setting new trends and standards for their industry. Rather than struggling to keep up with the latest best practices, these companies create new, original approaches to business.

How to keep it fresh

If you’re looking to prioritize innovation but aren’t sure how to implement a Keep it Fresh Strategy, take these 5 tips into consideration:

  • Welcome new ideas from every level of your team
  • Take risks to try what’s never been done before
  • Prioritize creativity and innovation
  • Adopt a can-do mentality
  • Avoid fear-based decisions

Welcoming new ideas

Create an open culture, giving your team freedom to share thoughts, ideas, and potential strategies. You have a better chance of coming across your next big success if your entire team is brainstorming and collaborating together.

Taking risks

Top companies aren’t afraid to take risks. They take charge and lead new initiatives, even when the idea might seem strange. In fact, they’re especially skilled at taking a shot on new, out-of-the-norm practices. If your business can say it has accomplished something that’s never been done before, you’re on the right track to becoming a top brand.

Prioritizing creativity

A few ways to prioritize creativity might include:

  • Providing specific time and space for creative thinking
  • Encouraging your team to participate in creativity challenges
  • Making time for brainstorming sessions

Adopting a can-do mentality

Once you have your game-changing idea, commit to giving it a try. Create a plan of execution and be an encouraging presence throughout the process. Don’t underestimate the power of determination and positivity.

Avoiding fear-based decisions

Many incredible ideas never make it to the drawing board, simply because of fear and uncertainty. The most successful companies welcome fresh concepts, craft strategic plans, and move forward in execution. If fear stood in the way of every untried idea we would never experience world-class science, life-changing technology, or innovative business strategies.

A Keep it Fresh Strategy will set you apart from your competition and help you become a brand of choice. This is an area we’re growing in as well, and we’d love to hear your thoughts. If you have additional tips for implementing fresh ideas into your business model, let us know in the comments below!

“Just because it hasn’t been done, doesn’t mean it can’t be done.” – Billy Boughey

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