Expanding our partnership by creating engaging experiences

Expanding our partnership by creating engaging experiences

Columbia Sportswear, a global leader in outdoor gear and apparel, partnered with Star Wars to release an exclusive line of jackets inspired by the garments worn by the cast of Star Wars: The Empire Strikes Back. To celebrate the partnership, Columbia partnered with Elevate to create an exciting experience and facilitate meaningful connections with their customers and the Star Wars fan base.

Our Experience Leaders were stationed in Columbia Sportswear retail locations in major cities across the countries. New York City, Chicago, Seattle, and Portland. Our purpose at the event was to provide excitement, personalized service, and brad awareness. We did this by playing Star Wars music, leading Columbia and Star Wars trivia, conducting multiple prize giveaways, and engaging with enthusiastic customers waiting in line.

By the numbers

By the numbers

1,000+ entries for Star Wars jacket giveaway

#1 PR story in Columbia’s history

All-time highest sales traffic in a single day for Columbia

Millions of impressions on Columbia’s social media channels

Why Elevate?

Why Elevate?

Here at Elevate, we create environments that cause customers to rave about your brand. With our partnership alongside Columbia Sportswear and Star Wars, our Experience Leaders enabled the Columbia team at each retail location to focus on operations and customer satisfaction while we facilitated a meaningful experience that connected customers to their brand.