Good is Cool

Good is Cool

Events

01            Elevate + Macy McNeely

01
Elevate + Macy McNeely

Effectively communicating messages to new audiences

Effectively communicating messages to new audiences

Macy McNeely is the creator of the #goodiscool movement. “‘Good is Cool™’  is a lifestyle. It is a way of thinking, loving, and serving people.”

About the project

About the project

Elevate had the opportunity to partner with Macy McNeely to host Good Is Cool; an event for guests to build community, feel inspired, and most importantly – discover their impact.

Why Elevate?

Why Elevate?

Macy McNeely partnered with Elevate to create an environment that effectively communicated the Good is Cool message, which required a high level of logistics execution and production at the event.

Let’s create a remarkable experience!

Let’s create a remarkable experience!

A closer look at Elevate’s role 

Our Team consisted of:

    • 1 Project Leader: led pre-event calls and meetings, helped plan and coordinate event details
    • 1 Audio & Video Technician: planned a custom playlist that aligned with the client’s vision and deejayed the event, created the packing list of equipment, led the team in setting up all audio and visual equipment, and coordinated microphones for all of the speakers moving on and off stage
    • 1 Event Host: created high energy and intentional connection through moments of engagement, interactive activities, crowd participation, gave announcements and instructions vital to the success and organization of the event, and accurately and effectively communicated the Good is Cool message to attendees
    • 1 Event Assistant: worked with the Project Leader to assist where needed throughout the event, care for team members and client, ran slides for one of the main stage speakers, and assisted each person giving a talk with getting “mic’d up”
    • 1 Media Lead: Documented moments of engagement, captured content for our team, and conducted testimony videos post-event 

Prior to the event, the Elevate Project Leader worked alongside Macy McNeely to:

  • Worked alongside Macy 2-3 months in advance to create a smooth event-day schedule to ensure all timing is properly spaced and the run of show is well executed 
  • Plan logistics for all moments of engagement
  • Create custom crowd engagement activations for a diverse group, such as:
    • Greet Like a Stranger, Greet Like a Friend
    • Yellebrate
    • Musical Chairs Scavenger Hunt

The Elevate Team also provided event-day logistics such as:

  • Provided printed run of show for event host, speakers, and AV team
  • Followed run of show to make sure the day stayed on schedule
  • Welcomed guests with smiles and high fives 
  • Providing high energy hosting to make sure guests are engaged and enjoying the event
  • Ran audio during moments of engagement and transitions
  • Found creative ways to make moments of engagement personal to Good is Cool attendees
  • Provided sound equipment and TVs for production

    Cue the confetti!

    Cue the confetti!

    Event wins and stats, including:

    • Number of attendees: 350
    • Number of activations: 3 
    • Exciting moments: We had no issues throughout production and we were able to accurately convey the Good is Cool message

    We’re big fans of Macy McNeely and the Good is Cool Movement, and we were honored to partner alongside her for a seamless event onstage and offstage. We loved having the opportunity to learn and be inspired by one of our clients!

    03             See Who We’ve Served

    03
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