ELEVATE + COCA COLA
Leveraging innovative technology to share a brand’s message
Coca-Cola’s mission isto refresh the world, inspire moments of optimism and happiness, and create value and make a difference. Coca-Cola recently invited Elevate to help move forward this goal ofrefreshing,inspiring, andcreating–starting with their internal teams.
ABOUT THE PROJECT
A forward-thinking approach to team development and brand growth
Coca-Cola desires to grow their teams and push forward the company-wide mission. Their Corporate SRA (Scientific and Regulatory Affairs) Team recently put this into action, inviting Elevate to help turn their 2018 Kick-Off Meeting into an impactful experience through the use of innovative technology.
As a brand experience agency, we partner alongside companies to help spread their message both internally to their teams, and externally to their customers. Our team partnered alongside Coca-Cola to create an environment to meet the goals of:
1) Connecting team members with the overall messaging of the event
2) Inspiring team members to move forward with their mission in a reflective and intentional way
3) Aligning around ways to work together as a team
4) Eliminating the plague of boring meetings and providing a fun, engaging experience
We met these goals through an innovative offering we call VR-To-Go. Our team of virtual reality experts and event assistants led the Coca-Cola team through a variety of VR experiences based on the theme of the event: enabling growth.
“I wanted to bring Virtual Reality to the event because it is meant to enhance the classroom experience.” – Jen Hale, Event Organizer
At Coca-Cola’s 2018 Kick-Off Meeting, our team provided:
- A full virtual reality system and setup for 25 people
- Four VR sessions specifically crafted for Coca-Cola’s theme
- VR experiences handpicked for this particular event
- A team of VR experts, emcees, and event assistants
Leading up to the event, we listened to the client’s goals and studied their mission to better understand the desired outcome of the Kick-Off Meeting. After brainstorming a custom experience to best connect team members with the company’s message, we designed a unique, theme-based experience.
Each of the four VR sessions focused on the overarching theme of the event and we used this virtual reality experience to move forward this idea of enabling growth. When asked what they learned through this VR activation, guests shared certain themes like:
- Taking risks & overcoming fears
- Encouraging teammates & creating conversations
- Thinking outside the box & pressing limits
- Putting out fires & trusting others
Kicking off 2018 with a like-minded team
The 2018 Kick-Off Meeting was a success! Throughout the day, attendees had the opportunity to participate in experiences that brought the content from the event to life. Coca-Cola was pleased with the level of engagement Elevate brought to the event, as well as the extent to which the company’s message was shared. We fully believe this Corporate SRA Department will function better as a team due to this successful Kick-Off Meeting and the VR-To-Go experience.
“We want a culture where people can make mistakes and embrace risks. We haven’t had that type of environment in the past, but this VR experience showed how we can embrace risks in the future.” – Coca-Cola Team Member