Columbia + Star Wars
ELEVATE + COLUMBIA + STAR WARS
Creating an unforgettable experience for young and old faithful fans of two amazing brands
Among the variety of long-standing iconic brands in the entertainment industry, the Star Wars franchise’s impact on pop culture at the global scale is difficult to ignore.From the movies and music, to the memorabilia and fan clubs, Star Wars is undeniably one of the most historied and cherished entertainment empires in the world. So when our friends from Columbia Sportswear collaborated with the Star Wars franchise, we were excited to have the privilege to connect with them as a partner.
ABOUT THE PROJECT
Expanding our partnership by creating engaging experiences
Columbia Sportswear, a global leader in outdoor gear and apparel, partnered with Star Wars to release an exclusive line of jackets inspired by the garments worn by the cast of Star Wars: The Empire Strikes Back. To celebrate the partnership, Columbia partnered with Elevate to create an exciting experience and facilitate meaningful connections with their customers and the Star Wars fan base.
Our Experience Leaders were stationed in Columbia Sportswear retail locations in major cities across the countries. New York City, Chicago, Seattle, and Portland. Our purpose at the event was to provide excitement, personalized service, and brad awareness. We did this by playing Star Wars music, leading Columbia and Star Wars trivia, conducting multiple prize giveaways, and engaging with enthusiastic customers waiting in line.
By the numbers
1,000+ entries for Star Wars jacket giveaway
#1 PR story in Columbia’s history
All-time highest sales traffic in a single day for Columbia
Millions of impressions on Columbia’s social media channels
Here at Elevate, we create environments that cause customers to rave about your brand. With our partnership alongside Columbia Sportswear and Star Wars, our Experience Leaders enabled the Columbia team at each retail location to focus on operations and customer satisfaction while we facilitated a meaningful experience that connected customers to their brand.