Empowering employees through intentional training programs

A leader in southern hospitality, the Georgia World Congress Center Authority oversees the Georgia World Congress Center, the Mercedes Benz Stadium, Centennial Olympic Park, and many other top-rated facilities for conventions, sports, and entertainment in Downtown Atlanta. The GWCCA campus is a hub for economic growth, and it is known as the #1 convention, sports and entertainment destination in the world.

The GWCCA Training Day is a learning event put on by the organization to help orientate and teach new members, discuss the values and legacy of the company, and provide team members with content that is motivational, memorable, and meaningful. The end goal of the event is to refresh, inspire, and unite all the departments and workers within GWCCA.

For the event’s second year, the Georgia World Congress Center Authority invited Elevate to plan, produce, and host the entire event.


Why Elevate?

Not only did the GWCCA want this event to be inspiring, uplifting, and refreshing, but they also wanted to empower every team member and reinforce that they each play an important part in the growth of Atlanta’s economy. They needed someone to create a custom experience that maintained momentum and enthusiasm, while also remaining dedicated to the mission of cultivating an impactful team culture. The GWCCA felt confident in partnering with Elevate to bring these goals to fruition.  

Our team consisted of:

  • 1 Project Lead
  • 1 Stage Manager
  • 2 Event Hosts
  • 3 Event Assistants
  • Event Assistant roles included registration, media, DJ, assistant stage managing, and caring for speakers


Prior to the event, the Elevate Project Lead worked alongside the Georgia World Congress Center Authority to:

  • Coordinate schedule and logistics, including the booking of all keynote speakers
  • Develop a detailed event agenda and run-of-show
  • Assist with graphics and printed collateral (signage, schedules, etc)
  • Design and brand keynote slide presentations
  • Facilitate the event registration process
  • Create custom games, activations, and moments of engagement, which included:
  • Shake, Rattle, and Rhythm
  • Left or Right
  • Table Talks


On event day, Elevate was responsible for behind-the-scenes logistics including:

  • Managing the agenda and timing of the event
  • Running audio during games, transitions, and throughout the event
  • Caring for and escorting speakers
  • Stage management
  • Coordinating registration


Throughout the event, our event hosts created an engaging, energetic environment by:

  • Welcoming guests upon arrival
  • Guiding and directing guests throughout the event
  • Introducing the speakers, comprising of:
  • Rachelle Dever
  • Holly Moore
  • Clay Scroggins
  • Facilitating guest activities and movement
  • Emceeing announcements
  • Creating and maintaining high energy and crowd engagement through music, games, and event hosting

Leaving guests feeling refreshed, united, and inspired

The second annual GWCCA Training Day was one to remember. The wins of the day included:

  • 400-450 attendees
  • 3 speakers
  • A hype #InMyFeelings challenge dance moment
  • Positive energy and intentional connections among team members
  • A prevalent change in the culture of the organization

When everything was said and done, the 2018 Training Day proved to be engaging, impactful, and memorable. With an overwhelming 90% positive feedback, it’s clear that the key messages were well-received and the event was successful. We value being able to work with organizations that care for and prioritize their employees, and we’re looking forward to continuing our partnership with the Georgia World Congress Center Authority.


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